Stalked by marketeers?

Surveying my e-mail in box, I spotted this message header, sent straight to junk:

(Click for enhanced visibility, or take my word for it that it reads 'More competition planned for the NHS')

Thinking this might be a sign of the current PM doing something sound (I live in hope...), I had a look at the content:

Yup, it is touting viagra.    Now we all suffer hateful levels of spam on a daily basis, no doubt, but what intrigues is that this particular viagra touter thought that the British policy wonk demographic was one worth targeting.